Abstract: In the Book of Songs，the poem Sheng Min and other poems sing psalms of Zhou people’s ancestors pioneering in the Bin area led by super talented bribe heroes of high moral character and unusual origins. Those poems are a literary retrospect，description and praise of Zhou people’s ancestors and their deeds. However，in the Han Dynasty，the Confucians introduced concepts like“beauty”，“warning”，“farming”，and“creation”etc when interpreting the poems. They described Hou Ji and Gong Liu as political leaders conforming to Confucian ideals by ignoring the historical nature of those poems. Those heroes were frequently praised by later poets in their poems about Zhou people’s homeland，Long (today’s Gansu province)，to express their thoughts and feelings about politics，history，nation，and people. In a word，the images of Zhou people’s ancestors were created again and again in history and literature and for political and religious purposes，thus generating a multi-aspected Zhou ancestor culture phenomenon

Key words: the Book of Songs；the Confucians in Han Dynasty；poems about Zhou people’s homeland, Long；Zhou people’ s ancestor；politic aesthetics；poetic imagery